Smartly Introduces Intelligence Pro to Enhance Campaign Planning and Measurement
· 3h ago · Originally reported by MarTech Series
Smartly has launched Intelligence Pro, a new premium product that integrates campaign planning, performance benchmarks, headroom analysis, and incrementality signals. The tool aims to help marketers make better decisions throughout the campaign lifecycle.
Why it matters
This matters because it gives marketers a more comprehensive view of campaign effectiveness, helping them allocate budgets more efficiently and measure the true impact of their advertising.
Explain it like I’m new here
It's like getting a dashboard for your lemonade stand that shows not just sales, but also where you could sell more and what actually made people buy.
Read the original at MarTech Series
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Incrementality
Incrementality is the extra result, such as sales, installs or visits, caused by advertising that would not have happened without it, usually measured by comparing exposed and unexposed groups.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
Related stories
DemandSense Integrates With LinkedIn for Enhanced B2B Attribution and Analytics
DemandSense has joined the LinkedIn Marketing Partner Program, integrating its attribution and ad intelligence platform with LinkedIn’s Company Intelligence API. This partnership aims to provide B2B marketers with improved visibility into…
Microsoft Reduces Clarity Script Size by 4.5% to Improve Web Performance
Microsoft has optimized its Clarity analytics script, cutting 1,257 gzip bytes per load, which affects billions of web pages. A larger reduction was considered but not implemented to avoid compatibility issues with Angular-based websites.
OOH Measurement Now Spans Full Funnel, but Buyer Education Lags
Out-of-home advertising measurement capabilities now cover the customer journey from brand awareness through drive-to-retail conversions, according to Jill Schnitt, president of an OOH-focused firm. She argues the barrier is no longer…
Google Gemini Strips UTM Tags From Cited Links, Blurring AI Traffic Attribution
A consultant's logs show Gemini-referred visits carrying UTM tags peaked at 83 per day before dropping to 3, with tagged links apparently losing their tracking parameters. Visits arriving without a referrer are being bucketed as Direct…
Survey Finds 36% of Marketers Continue Funding Ineffective Ad Channels
A Funnel survey of 233 in-house marketers shows that over a third keep spending on channels they believe are ineffective. Few marketers use a combination of measurement methods like MMM, incrementality, and attribution, and most have not…
Twitch Sees 4% Growth in Q3 Streaming Hours Amid Data Discrepancies
Twitch's total streaming hours rose by 4% to 4.51 billion in Q3, while rival Kick experienced a 30.7% increase. Advertisers face confusion as Amazon's filings omit Twitch-specific data, leading to conflicting market share figures from…