MINT Square and IAS Form Partnership for Ad Measurement and Brand Safety
· 3h ago · Originally reported by Mediashotz
MINT Square and Integral Ad Science (IAS) have entered into a partnership focused on improving ad measurement and ensuring brand safety. The collaboration aims to provide advertisers with better tools to assess the effectiveness and safety of their digital campaigns.
Why it matters
Accurate measurement and brand safety are critical for advertisers to ensure their ads are seen by real people and appear in appropriate contexts, protecting both investment and reputation.
Explain it like I’m new here
It's like two companies teaming up to make sure your online ads show up in the right places and aren't wasted on fake viewers.
Read the original at Mediashotz
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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