Integral Ad Science's Laura Quigley Discusses Media Quality and Ad Fraud
· 2h ago · Originally reported by Storyboard18
Laura Quigley from Integral Ad Science addresses key issues in media quality, ad fraud, and how these impact marketing return on investment. The discussion highlights the importance of ensuring ads are seen by real people and the ongoing challenges in combating fraudulent activity in digital advertising.
Why it matters
Understanding and improving media quality is crucial for advertisers to ensure their budgets are spent effectively and not wasted on fraudulent impressions or low-quality placements.
Explain it like I’m new here
It's like making sure your lemonade stand ads are seen by real thirsty people, not just by robots or empty streets.
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