JioHotstar Advances CTV Measurement Amid Ongoing Ad Fraud Concerns
· 3h ago · Originally reported by ET BrandEquity
JioHotstar is making progress in measuring connected TV (CTV) advertising, according to IAS. Despite these advancements, the industry continues to face challenges related to ad fraud and transparency.
Why it matters
Accurate measurement and transparency are crucial for advertisers to trust CTV platforms and ensure their budgets are well spent. Ongoing ad fraud issues highlight the need for robust verification and reporting tools.
Explain it like I’m new here
It's like trying to count how many people watched a show on a new TV, but you also have to make sure no one is cheating the numbers.
Read the original at ET BrandEquity
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
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