Advertisers Seek Accurate Timing Data for Live Sports Streaming Ads
· 2h ago · Originally reported by VideoWeek
As streaming platforms increasingly handle major live sports events, advertisers are emphasizing the need to know precisely when content is truly live. This is especially important for connected TV (CTV) ad stacks, which are now trusted for high-profile tournaments but also need to support less prominent live sports broadcasts.
Why it matters
Knowing exactly when a sports event is live helps advertisers place their ads at the most impactful moments, improving both viewer engagement and campaign effectiveness.
Explain it like I’m new here
Advertisers want to make sure their ads show up during the real action, not after the game is over, just like putting up a sign at a parade while the crowd is still there.
Read the original at VideoWeek
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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