Nielsen Launches CMI Journey to Analyze Media Influence on NZ Consumer Decisions
· 2h ago · Originally reported by PPC Land
Nielsen has introduced its CMI Journey tool in New Zealand, tracking how over 50 types of media impact consumer buying decisions across thirty categories and five decision phases. The tool is aimed at advertisers, agencies, and media owners, though details on sample size and timing were not disclosed.
Why it matters
Understanding which media channels most influence consumer purchases helps advertisers and agencies allocate budgets more effectively and optimize campaign strategies.
Explain it like I’m new here
It's like figuring out which TV shows or websites make people want to buy certain things, so companies know where to put their ads.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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