YouTube Achieves Record 15.8% Share of US TV Viewing in August, Says Nielsen
· 3h ago · Originally reported by PPC Land
In August, YouTube captured a record 15.8% of US TV viewing time, according to Nielsen's Gauge report. While overall TV usage in the US dropped by 4.4% after the World Cup, streaming platforms collectively accounted for nearly half of all TV time.
Why it matters
YouTube's growing share highlights the shift from traditional TV to streaming platforms, impacting how advertisers allocate budgets and target audiences.
Explain it like I’m new here
More people are watching YouTube on their TVs, just like switching from cable to online videos.
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