Gracenote Expands Content-Based Ad Targeting Capabilities for CTV
· 2h ago · Originally reported by Passionate In Marketing
Gracenote, the Nielsen-owned content metadata provider, is advancing its content-led targeting tools for connected TV advertising. The offering leverages detailed content metadata to help advertisers align ads with programming context in CTV environments.
Why it matters
Content-based targeting is gaining traction in CTV as the industry seeks privacy-friendly alternatives to user-level tracking, giving advertisers contextual alignment with what viewers are actually watching.
Explain it like I’m new here
Instead of targeting ads based on who you are, it's like matching ads to whatever show or movie you're watching at the moment.
Read the original at Passionate In Marketing
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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