Social Ad Spend in Malaysia Rises 40% During March Festive Period
· 2h ago · Originally reported by PPC Land
Nielsen reports that social media advertising spend in Malaysia surged by 40% in March, coinciding with the festive season. Free-to-air TV broadcasters captured nearly 45% of total ad expenditure, while retail ad spend dropped sharply after Hari Raya.
Why it matters
Understanding shifts in ad spend during key periods helps advertisers and platforms allocate budgets effectively and anticipate sector trends.
Explain it like I’m new here
During Malaysia's big holiday, companies spent a lot more on social media ads, but TV still got a big chunk of the money.
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