Cadent
Converged TV advertising platform that acquired AdTheorent in 2024.
New York, USA · cadent.tv
What Cadent does
Cadent helps advertisers buy across linear TV and streaming using data-driven audiences and Addressable TV. It is backed by private-equity firm Novacap.
It acquired AdTheorent in 2024 and YouTube contextual firm VuePlanner in 2025.
How it makes money
Margin and fees on TV and digital media bought through its platform.
Where it meets invalid traffic
Applies CTV fraud and verification controls on streaming buys.
Products
- Cadent Aperture
- AdTheorent
- VuePlanner