Adelaide's AU Ecosystem Hits 100 Partners, Adds Video Curation Category
· 1h ago · Originally reported by ExchangeWire
Adelaide announced that its AU quality ecosystem has reached 100 partners, adding Pixability, Sightly, Silverpush and Cadent as the first members of a new video curation category. The move is designed to help curators and their advertising clients assess, validate and improve the quality of curated inventory, building on Adelaide's attention-based AU metric.
Why it matters
Curation is a fast-growing layer in programmatic advertising, but quality control across curated packages can be opaque. Extending Adelaide's quality metric to video curation gives buyers a way to verify that curated video inventory is worth paying for.
Explain it like I’m new here
It's like a food-rating club growing to 100 approved restaurants and now also checking the meal-prep kits before they get delivered to your door.
Read the original at ExchangeWire
Terms in this story
Curation
Curation is packaging inventory from many publishers, often combined with audience data and quality filters, into ready-made deals that buyers can purchase through their DSP.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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