StackAdapt Report Links Measurement Confidence to Stronger Marketing Performance
· 1h ago · Originally reported by ExchangeWire
StackAdapt's State of Programmatic Advertising 2027 report finds that 69% of marketers reporting significantly stronger year-on-year performance also had high confidence in connecting ad spend to results. The research ties measurement confidence to connected customer data, though details on the lower-performing cohort were not provided in the excerpt.
Why it matters
Measurement confidence remains a persistent pain point in programmatic, so data suggesting a link between connected customer data and business outcomes is useful context for advertisers evaluating their data strategies.
Explain it like I’m new here
It's like students who keep track of their study habits and grades feeling sure about what helps them score better, while those flying blind can't tell what's working.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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