StackAdapt Enhances Cross-Channel Retargeting for ChatGPT Ad Campaigns
· 3h ago · Originally reported by www.demandgenreport.com
StackAdapt has expanded its cross-channel retargeting features to include ChatGPT ads. This update allows advertisers to reach users across more platforms and retarget those who have interacted with ChatGPT-based ad experiences.
Why it matters
As conversational AI platforms like ChatGPT become popular, integrating them into retargeting strategies helps advertisers follow and re-engage users more effectively across digital channels.
Explain it like I’m new here
It's like being able to remind someone about your lemonade stand after they talked to you in a chatbot, no matter where they go online.
Read the original at www.demandgenreport.com
Terms in this story
Retargeting
Retargeting is showing ads to people who have already interacted with a brand, for example by visiting its website, using its app or adding a product to a cart without buying.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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