StackAdapt Introduces Audience Retargeting for ChatGPT Ad Campaigns
· 1h ago · Originally reported by marketingreport.one
StackAdapt has launched a new feature that enables advertisers to retarget audiences who have interacted with ads on ChatGPT. This enhancement allows marketers to re-engage users based on their previous ad interactions within the ChatGPT environment.
Why it matters
Retargeting is a key strategy for improving ad effectiveness and conversion rates. Bringing this capability to ChatGPT ads helps advertisers reach users more efficiently in emerging conversational AI platforms.
Explain it like I’m new here
It's like showing reminders to people who already visited your lemonade stand, but now you can do it in a chatbot.
Read the original at marketingreport.one
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Retargeting
Retargeting is showing ads to people who have already interacted with a brand, for example by visiting its website, using its app or adding a product to a cart without buying.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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