StackAdapt Report: Top Programmatic Advertisers Double Down on Channel Diversification
· 4d ago · Originally reported by Business Wire
StackAdapt's 2027 Programmatic Advertising Report reveals that leading advertisers are twice as likely to broaden their mix of advertising channels compared to others. The findings suggest that expanding into multiple channels is a key trait among top-performing programmatic campaigns.
Why it matters
Understanding what sets top programmatic advertisers apart helps brands and agencies refine their strategies for better results. Channel diversification can improve reach and campaign effectiveness.
Explain it like I’m new here
The best advertisers don't just put all their ads in one place—they spread them out, like casting a wider net to catch more fish.
Read the original at Business Wire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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