StackAdapt Report Highlights Channel Expansion and Data Integration in Programmatic Success
· 56m ago · Originally reported by MarTech Series
StackAdapt's 2027 State of Programmatic Advertising report reveals that top-performing marketers are adopting more advertising channels and integrating customer data to drive better results. The report emphasizes the importance of reducing fragmentation and leveraging connected data for improved campaign performance.
Why it matters
Understanding how leading marketers use multiple channels and unified data helps others optimize their programmatic strategies and stay competitive in a complex digital landscape.
Explain it like I’m new here
The best advertisers are like chefs using more ingredients and better recipes to make tastier dishes for their customers.
Read the original at MarTech Series
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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