OpenAI's Monetization VP Discusses ChatGPT Ads at StackAdapt AI Forum
· 2d ago · Originally reported by PPC Land
OpenAI's vice president of monetization participated in StackAdapt's AI forum to discuss advertising opportunities within ChatGPT. The event, broadcast across multiple regions, highlights collaboration between a major AI company and a demand-side platform.
Why it matters
This signals growing interest in integrating AI-driven platforms like ChatGPT into digital advertising strategies, potentially opening new inventory and targeting options for marketers.
Explain it like I’m new here
It's like a popular chatbot teaming up with an ad company to figure out how to show ads in their conversations.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Go deeper
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