StackAdapt Expands Audio Ad Inventory Through SoundCast Partnership
· 9h ago · Originally reported by PPC Land
StackAdapt advertisers can now access over 150 audio publishers, including podcasts and radio streams from Le Figaro, Ouest France, Acast, and Audioboom, via SoundCast. The inventory is available for programmatic buying through open RTB or direct deals. Pricing, reach, and country details have not been disclosed.
Why it matters
This move broadens programmatic audio ad options for marketers, allowing them to reach audiences across more premium audio content. It reflects the growing importance of audio channels in digital advertising strategies.
Explain it like I’m new here
It's like getting a new remote that lets you play your ads on lots more radio stations and podcasts at once.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Real-time bidding (RTB)
Real-time bidding (RTB) is an automated auction in which advertisers bid on a single ad impression in the fraction of a second while a web page, app or stream is loading.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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