StackAdapt Survey Finds 42% of Marketers Lose Over 20% of Programmatic Budget to Silos
· 5h ago · Originally reported by MarketScale
A recent StackAdapt survey reveals that 42% of marketers believe organizational silos cause them to waste more than 20% of their programmatic advertising budgets. The findings highlight inefficiencies in how teams manage and execute programmatic campaigns.
Why it matters
Understanding where budget is lost helps advertisers and agencies improve collaboration and efficiency, ensuring more ad spend goes toward reaching real audiences instead of being lost to internal barriers.
Explain it like I’m new here
It's like a soccer team not passing the ball to each other, so they waste a lot of energy and don't score as many goals.
Read the original at MarketScale
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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