StackAdapt Enables Retargeting of ChatGPT Ad Viewers Across CTV and Display
· 1h ago · Originally reported by PPC Land
StackAdapt now allows advertisers to retarget users who have seen ads on ChatGPT across connected TV and display channels. Brands and agencies can use pooled CRM data and retargeting segments via StackAdapt's Data Hub, though details on how ad views are matched remain unclear.
Why it matters
This development highlights the growing integration of conversational AI platforms like ChatGPT into broader digital advertising strategies, raising questions about data matching and user privacy.
Explain it like I’m new here
It's like showing someone a TV commercial and then reminding them about it later when they browse the web or watch streaming shows.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Retargeting
Retargeting is showing ads to people who have already interacted with a brand, for example by visiting its website, using its app or adding a product to a cart without buying.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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