StackAdapt Study: Leading Advertisers More Likely to Broaden Channel Strategies
· 1h ago · Originally reported by MarTech Cube
A new study from StackAdapt indicates that top advertisers are twice as likely to diversify their advertising across multiple channels compared to others. The findings suggest a trend among high-performing brands to expand their channel mix for digital campaigns.
Why it matters
Understanding how leading advertisers approach channel diversification helps marketers and ad tech professionals optimize their own strategies for reach and effectiveness.
Explain it like I’m new here
The best advertisers are like chefs who use lots of different ingredients to make their meals tastier and more interesting.
Read the original at MarTech Cube
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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