StackAdapt Survey Finds Siloed Teams Waste Significant Programmatic Budgets
· 1h ago · Originally reported by PPC Land
A StackAdapt survey of 885 marketers revealed that 42% believe organizational silos waste more than 20% of their programmatic advertising budgets. The study also found that only 7% use fully unified measurement and just 10% consistently run omnichannel campaigns.
Why it matters
Silos and fragmented measurement can lead to inefficient spending and missed opportunities in programmatic advertising, highlighting the need for better integration and coordination.
Explain it like I’m new here
It's like different parts of a soccer team not talking to each other, so they waste time and energy instead of scoring more goals together.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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