StackAdapt unveils advanced podcast targeting controls
· 3h ago · Originally reported by PodcastingToday
StackAdapt, the independent programmatic advertising platform, has unveiled advanced targeting controls for podcast advertising. The move signals a deeper push into audio inventory for its buyers, though detailed feature specifics were not included in the initial report.
Why it matters
Podcast ad spend keeps growing, but buying it has often been less precise than other digital channels. Purpose-built targeting tools in a major DSP make it easier for advertisers to treat podcast inventory like the rest of their programmatic buying.
Explain it like I’m new here
It's like upgrading from shouting your ad to a whole stadium to whispering it only to the fans sitting in the right seats.
Read the original at PodcastingToday
Terms in this story
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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