StackAdapt Partners With SoundCast to Extend Programmatic Audio Buying
· 3h ago · Originally reported by https://www.podcastnewsdaily.com/
StackAdapt has announced a partnership with SoundCast aimed at broadening its programmatic audio advertising capabilities. The tie-up gives advertisers using StackAdapt's platform access to additional audio inventory through SoundCast. Details on commercial terms were not disclosed.
Why it matters
Programmatic audio is a growing channel as more listening shifts to podcasts and streaming, and partnerships like this expand where brands can automatically buy audio ads.
Explain it like I’m new here
It's like a shopping app adding a new store, so advertisers can buy ads in more podcasts and music streams from one place.
Read the original at https://www.podcastnewsdaily.com/
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Programmatic audio
Programmatic audio is buying and selling audio ads, on music streaming, digital radio and podcasts, through automated platforms and real-time or deal-based auctions.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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