StackAdapt Enhances Cross-Channel Retargeting for ChatGPT Ad Campaigns
· 2h ago · Originally reported by Business Wire
StackAdapt has expanded its cross-channel retargeting features to include ChatGPT ads. This update allows advertisers to reach users across multiple platforms, including those interacting with ChatGPT, improving campaign reach and efficiency.
Why it matters
As conversational AI platforms like ChatGPT become more popular, integrating them into retargeting strategies helps advertisers connect with audiences wherever they engage online.
Explain it like I’m new here
It's like being able to remind someone about your store not just on websites, but also while they're chatting with a smart robot.
Read the original at Business Wire
Terms in this story
Retargeting
Retargeting is showing ads to people who have already interacted with a brand, for example by visiting its website, using its app or adding a product to a cart without buying.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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