StackAdapt Survey Finds Silos Waste Significant Portion of Programmatic Budgets
· 4d ago · Originally reported by PPC Land
A recent survey by StackAdapt reveals that 42% of respondents believe organizational silos lead to more than 20% of programmatic advertising budgets being wasted. The findings highlight ongoing challenges in cross-team collaboration within digital advertising operations.
Why it matters
Understanding how internal barriers impact ad spend efficiency helps companies identify areas for improvement and maximize their advertising investments.
Explain it like I’m new here
It's like different teams not talking to each other and accidentally spending too much money on the same thing.
Terms in this story
Go deeper
Related stories
StackAdapt Study: Leading Advertisers More Likely to Broaden Channel Strategies
A new study from StackAdapt indicates that top advertisers are twice as likely to diversify their advertising across multiple channels compared to others. The findings suggest a trend among high-performing brands to expand their channel…
StackAdapt Survey Finds Siloed Teams Waste Significant Programmatic Budgets
A StackAdapt survey of 885 marketers revealed that 42% believe organizational silos waste more than 20% of their programmatic advertising budgets. The study also found that only 7% use fully unified measurement and just 10% consistently…
StackAdapt Report Highlights Channel Expansion and Data Integration in Programmatic Success
StackAdapt's 2027 State of Programmatic Advertising report reveals that top-performing marketers are adopting more advertising channels and integrating customer data to drive better results. The report emphasizes the importance of reducing…
StackAdapt Report: Top Programmatic Advertisers Double Down on Channel Diversification
StackAdapt's 2027 Programmatic Advertising Report reveals that leading advertisers are twice as likely to broaden their mix of advertising channels compared to others. The findings suggest that expanding into multiple channels is a key…
StackAdapt unveils advanced podcast targeting controls
StackAdapt, the independent programmatic advertising platform, has unveiled advanced targeting controls for podcast advertising. The move signals a deeper push into audio inventory for its buyers, though detailed feature specifics were not…
StackAdapt Appoints New Chief Legal and Chief Client Officers
StackAdapt has promoted Pinar Ozyetis to Chief Legal Officer and Anna Grodecka-Grad to Chief Client Officer. These leadership changes reflect the company's focus on strengthening its legal and client service capabilities.