Top B2B Marketers Navigate Programmatic Complexity with StackAdapt
· 3d ago · Originally reported by Demand Gen Report
The article discusses how leading B2B marketers are handling the challenges of programmatic advertising, with a focus on their use of StackAdapt's platform. It highlights strategies and tools that help marketers optimize campaigns and manage the intricacies of programmatic buying.
Why it matters
Understanding how successful marketers manage programmatic complexity can help others improve their digital advertising results and efficiency.
Explain it like I’m new here
It's like using a smart remote to control lots of channels at once, making sure the right shows play for the right people.
Read the original at Demand Gen Report
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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