Disney+ Considers Inclusion in Germany's Official TV Ratings System
· 1h ago · Originally reported by PPC Land
Disney+ is evaluating whether to participate in Germany's AGF TV ratings, which already track Disney Channel and National Geographic. No timeline has been set, and similar streaming platforms have faced lengthy integration processes.
Why it matters
Joining AGF would allow Disney+ to provide advertisers with standardized audience measurement, making its streaming inventory more attractive and comparable to traditional TV channels.
Explain it like I’m new here
It's like Disney+ thinking about joining the same scoreboard as regular TV so advertisers know how many people are watching.
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