Amazon Approaches $20B Quarterly Ad Revenue; Walmart Integrates Shopper Data with Vibe's CTV
· 1h ago · Originally reported by ExchangeWire
Amazon's advertising business is nearing $20 billion in revenue per quarter, with the company also investing in AI-powered buying tools. Meanwhile, Walmart is making its shopper data available on Vibe’s self-serve connected TV (CTV) platform.
Why it matters
Amazon's rapid ad growth highlights its increasing dominance in digital advertising, while Walmart's move shows how retailers are leveraging data to enhance CTV ad targeting.
Explain it like I’m new here
Amazon and Walmart are using their huge amounts of shopping data to help companies show better ads on TV and online.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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