VerificationPrivate
Lumen Research
Eye-tracking attention research company.
London, UK · founded 2013 · lumen-research.com
What Lumen Research does
Lumen uses eye-tracking panels to measure whether people actually look at ads, and builds attention models from that data.
Its research underpins much of the attention-metrics debate.
How it makes money
Research and data licensing fees.
Where it meets invalid traffic
Focuses on attention, not IVT.
Products
- Lumen Attention Measurement