VAB Infographic Claims Premium Video Co-Viewing Outperforms YouTube on CTV
· 2h ago · Originally reported by PPC Land
A new infographic from the Video Advertising Bureau (VAB) highlights that premium video co-viewing on connected TV (CTV) is 33% higher than on YouTube, citing TVision panel data from 2024-25. However, the chart lacks details on sample size, dates, and session definitions, raising questions about the data's context.
Why it matters
Comparing attention metrics between premium video and YouTube on CTV is important for advertisers deciding where to allocate budgets, but transparency in measurement is crucial for trust.
Explain it like I’m new here
It's like saying one movie theater gets more people watching together than another, but not explaining how they counted the people.
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