Horizon Media Urges Advertisers to Balance Video and Audio Podcast Strategies
· 1h ago · Originally reported by AdExchanger
Maria Tullin of Horizon Media highlights the growing trend of podcasts expanding into video and connected TV formats. She emphasizes that advertisers should not neglect traditional audio podcast advertising as video gains popularity.
Why it matters
As podcasting evolves, advertisers face choices about where to allocate budgets. Understanding the value of both audio and video formats helps brands reach diverse audiences effectively.
Explain it like I’m new here
It's like choosing between listening to your favorite story or watching it—both ways can be fun, so advertisers shouldn't forget about either.
Read the original at AdExchanger
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
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