JustWatch TV Launches With 50 Million Users and 30 Content Partners
· 1h ago · Originally reported by PPC Land
JustWatch TV has launched its free, rental, and ad-free tiers across 11 markets, reaching 50 million guide users and partnering with 30 content providers. Switzerland, previously announced, is not included in the rollout. The company may leverage viewing data to inform its advertising strategies.
Why it matters
This matters because JustWatch TV's large user base and new data streams could impact how ads are targeted and measured in connected TV environments.
Explain it like I’m new here
JustWatch TV is like a giant TV guide that could use what people watch to show them better ads.
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