Comscore Report Shows YouTube and Tubi Lead in Streaming Ad Exposure Time
· 1h ago · Originally reported by Digiday
Comscore's latest Score Report reveals that YouTube and Tubi account for the largest share of ad exposure time among TV and streaming platforms. The report measures how much time audiences spend viewing ads across different streaming services.
Why it matters
Understanding which platforms dominate ad exposure helps advertisers and media buyers allocate budgets more effectively and track shifts in viewer attention across streaming services.
Explain it like I’m new here
It's like seeing which TV channels have the most people watching commercials, so advertisers know where to show their ads.
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