IVT & fraud preventionPrivate
CHEQ
Go-to-market security company blocking fake clicks, fake leads and bots across paid marketing.
New York, USA · founded 2016 · cheq.ai
What CHEQ does
CHEQ protects marketing funnels from invalid traffic: fake clicks on search and social ads, bot form-fills, and fake users skewing analytics. It calls this "go-to-market security".
Founded in Tel Aviv, it bought ClickCease (now CHEQ Essentials) for small businesses in 2024 and identity-fraud firm Deduce in 2025.
How it makes money
Subscription fees scaled to traffic volume and ad spend protected.
Where it meets invalid traffic
Targets click fraud, lead generation fraud and bot traffic in performance marketing, and syncs exclusion lists back to ad platforms.
Products
- CHEQ Paid Marketing
- CHEQ Essentials (ClickCease)
- CHEQ Deduce