ClickTrust
ClearTrust's click-fraud and invalid-click protection for performance advertisers.
Bengaluru, India · cleartrust.cc
What ClickTrust does
ClickTrust is ClearTrust's product for advertisers who pay per click or per lead. It looks at the clicks arriving from ad campaigns and flags the ones that come from bots, click farms or other sources that were never going to become customers.
For a performance marketer, every fake click is money spent and a data point that misleads the bidding algorithm. Filtering them out protects the budget and keeps optimisation decisions based on real people.
How it makes money
Sold as part of ClearTrust's subscription offering to performance advertisers and agencies.
Where it meets invalid traffic
Targets click fraud and invalid click patterns directly, using ClearTrust's traffic-quality filters to separate human clicks from automated or incentivised ones.
Products
- ClickTrust