IVT & fraud preventionPrivate
Anura
Ad fraud detection focused on accuracy, used for lead-gen and affiliate traffic.
USA · anura.io
What Anura does
Anura checks visitors from ads and affiliate campaigns and returns a verdict on whether they are real people. It is popular in lead generation and affiliate marketing, where fake leads cost real money.
It emphasises low false-positive rates so genuine customers are not blocked.
How it makes money
Subscription and usage fees.
Where it meets invalid traffic
Detects bots, lead generation fraud and human fraud farms in affiliate and lead-gen traffic.
Products
- Anura Ad Fraud Solution