CHEQ Receives Dual Accreditations From MRC for Ad Fraud Security
· 19h ago · Originally reported by MediaPost
Ad fraud security company CHEQ has been awarded two accreditations by the Media Rating Council (MRC). These recognitions highlight CHEQ's compliance with industry standards for detecting and preventing invalid traffic and ad fraud.
Why it matters
MRC accreditation is a key benchmark for trust and reliability in ad fraud detection, helping advertisers ensure their campaigns reach real people and not bots.
Explain it like I’m new here
It's like a security company getting two gold stars from the safety inspector for keeping out burglars.
Read the original at MediaPost
Terms in this story
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
MRC (Media Rating Council)
The MRC (Media Rating Council) is a US non-profit industry body that sets measurement standards and audits and accredits media measurement services, including viewability and invalid-traffic filtering.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
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