Xbox Cloud Gaming to Insert Non-Skippable Video Ads in Free Sessions
· 14h ago · Originally reported by PPC Land
Microsoft plans to show non-skippable 16:9 video ads to Xbox cloud gaming players without Game Pass, with roughly three minutes of ads per free 30-minute session. Pricing and launch markets have not been announced. The format runs during cloud loading screens.
Why it matters
This signals gaming and cloud platforms becoming a new inventory source for video advertisers, extending video ad reach beyond traditional streaming and CTV environments.
Explain it like I’m new here
It's like a free arcade game that makes you watch a short commercial before each round instead of putting a coin in the machine.
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