Magnite and LG Ad Solutions Expand Programmatic Partnership in ANZ Region
· 4d ago · Originally reported by Mi-3.com.au.
Magnite and LG Ad Solutions have extended their partnership to enhance programmatic advertising access in Australia and New Zealand. The collaboration introduces agentic buying on LG's Home Screen, allowing advertisers more streamlined and automated campaign placements.
Why it matters
This move increases programmatic opportunities for advertisers in a growing connected TV market, making it easier to reach audiences through smart TV home screens.
Explain it like I’m new here
It's like making it easier for companies to put ads on your TV's main menu, so they reach you right when you turn it on.
Read the original at Mi-3.com.au.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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