Magnite and LG Ad Solutions Extend Partnership to Boost Programmatic Ad Buying
· 6h ago · Originally reported by Yahoo Finance
Magnite and LG Ad Solutions have renewed and expanded their partnership, aiming to enhance programmatic ad buying capabilities. This collaboration is expected to provide advertisers with greater access to LG's connected TV inventory through Magnite's platform.
Why it matters
Expanding programmatic access to connected TV inventory helps advertisers reach audiences more efficiently and supports the growth of automated ad buying in the fast-growing CTV sector.
Explain it like I’m new here
It's like making it easier for companies to buy TV ads automatically, so more people can see the right ads on their smart TVs.
Read the original at Yahoo Finance
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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