Magnite and LG Ad Solutions Expand Programmatic Partnership in Australia and New Zealand
· 35m ago · Originally reported by Mi-3.com.au.
Magnite and LG Ad Solutions have extended their collaboration to enhance programmatic advertising capabilities in Australia and New Zealand. The partnership introduces agentic buying on LG's Home Screen, aiming to streamline access for advertisers in the region.
Why it matters
This move increases programmatic options for advertisers targeting connected TV audiences in ANZ, reflecting the growing importance of automated ad buying in the region.
Explain it like I’m new here
It's like making it easier for companies to put ads on smart TVs in Australia and New Zealand, using a smarter remote control.
Read the original at Mi-3.com.au.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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