LG Ad Solutions and Magnite Broaden Partnership for Agentic Buying
· 24h ago · Originally reported by MarTech Cube
LG Ad Solutions and Magnite are expanding their partnership to include agentic buying capabilities. This move aims to streamline and automate the process of purchasing digital ads, particularly in connected TV environments.
Why it matters
Agentic buying can make ad transactions more efficient and transparent, benefiting both advertisers and publishers as the CTV market grows.
Explain it like I’m new here
It's like letting a smart robot help you buy TV ads faster and with less hassle.
Read the original at MarTech Cube
Terms in this story
Go deeper
Related stories
LG Ad Solutions and Magnite Announce Expanded Partnership
LG Ad Solutions and Magnite have expanded their partnership, signaling a closer collaboration between the two companies. While specific details are not provided, such partnerships typically aim to enhance programmatic advertising…
Magnite and LG Ad Solutions Expand Programmatic Partnership in Australia and New Zealand
Magnite and LG Ad Solutions have extended their collaboration to enhance programmatic advertising capabilities in Australia and New Zealand. The partnership introduces agentic buying on LG's Home Screen, aiming to streamline access for…
LG Ad Solutions and Magnite Extend Exclusive CTV Ad Serving Partnership
LG Ad Solutions and Magnite have renewed their partnership for three years, making Magnite’s SpringServe the exclusive ad server for LG Ad Solutions’ connected TV (CTV) video ads. The deal also strengthens their collaboration in…
Magnite and LG Ad Solutions Extend Partnership to Boost Programmatic Ad Buying
Magnite and LG Ad Solutions have renewed and expanded their partnership, aiming to enhance programmatic ad buying capabilities. This collaboration is expected to provide advertisers with greater access to LG's connected TV inventory…
LG and Magnite Enable AI-Powered Home Screen Ads on Smart TVs
LG Ad Solutions and Magnite have partnered to make LG smart TV home screen ad inventory available to agencies using agentic AI media buying. The Northern California Toyota Dealers Association is among the first to use this technology in a…
LG Ad Solutions Opens Home Screen Ad Slots Via Best Buy's Retail Media Network
LG Ad Solutions is making its smart TV home screen ad inventory available through Best Buy's advertising platform. Magnite is handling the programmatic buying, while Best Buy's purchase data gives U.S. advertisers closed-loop attribution…