LG Ad Solutions puts Home Screen ad slots on Best Buy's ad network
· 2h ago · Originally reported by PPC Land
Magnite handles the programmatic transactions while Best Buy's sales data closes the loop for U.S. advertisers. Will retail budgets follow onto LG's TV screens?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
Ad network
An ad network is a company that aggregates ad space from many publishers and resells it to advertisers, usually in packaged bundles and often with its own pricing and targeting.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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