LG Ad Solutions and Magnite Extend Exclusive CTV Ad Serving Partnership
· 1h ago · Originally reported by MarTech Series
LG Ad Solutions and Magnite have renewed their partnership for three years, making Magnite’s SpringServe the exclusive ad server for LG Ad Solutions’ connected TV (CTV) video ads. The deal also strengthens their collaboration in programmatic advertising and supply activation.
Why it matters
This partnership highlights the growing importance of exclusive technology relationships in the CTV ad ecosystem, impacting how ads are delivered and monetized on smart TVs.
Explain it like I’m new here
It's like one company agreeing to let another company be the only one to put commercials on their TVs for the next three years.
Read the original at MarTech Series
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Ad server
An ad server is the software that stores ads, decides which ad to show in each slot based on rules and priorities, delivers it, and counts impressions and clicks.
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