Proximic by Comscore Expands Partnership With Magnite SpringServe for CTV Targeting
· 18h ago · Originally reported by 4RFV
Proximic by Comscore has extended its collaboration with Magnite's SpringServe to enhance real-time targeting capabilities for connected TV (CTV) advertising. This partnership aims to improve how advertisers reach audiences on CTV platforms using more precise and timely data.
Why it matters
As CTV advertising grows, better targeting helps advertisers reach the right viewers and improves campaign effectiveness, making ad spend more efficient.
Explain it like I’m new here
It's like giving TV advertisers a smarter remote control so they can show the right ads to the right people at the right time.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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