Proximic by Comscore Expands Partnership With Magnite for CTV Advertising
· 13h ago · Originally reported by MarTech Cube
Proximic by Comscore has announced a deeper collaboration with Magnite to enhance connected TV (CTV) advertising solutions. The partnership aims to improve targeting and measurement capabilities for advertisers using CTV inventory.
Why it matters
This matters because CTV is a fast-growing segment in digital advertising, and improved partnerships can help advertisers reach audiences more effectively and measure results more accurately.
Explain it like I’m new here
It's like two companies teaming up to make sure TV ads on streaming services reach the right people and can be counted better.
Read the original at MarTech Cube
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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