Pubmatic and Magnite Shares Rise on Reported OpenAI ChatGPT Ad Partnership
· 2h ago · Originally reported by Investing.com
Shares of Pubmatic and Magnite increased following reports that OpenAI is considering their platforms to serve ads within ChatGPT. The move suggests OpenAI may use established programmatic ad tech to monetize its AI chatbot.
Why it matters
If OpenAI integrates programmatic ads into ChatGPT, it could open a major new channel for digital advertising and signal growing convergence between AI and ad tech platforms.
Explain it like I’m new here
It's like a popular new app deciding to show ads, and picking two big companies to help put those ads in front of users.
Read the original at Investing.com
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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