PubMatic Stock Expansion Broadens FAST Advertising Access in India
· 6h ago · Originally reported by ad-hoc-news.de
PubMatic is expanding its presence in India, aiming to improve access to advertising on Free Ad-Supported Streaming TV (FAST) platforms. This move is expected to help advertisers reach more viewers through programmatic channels in the growing Indian streaming market.
Why it matters
Expanding programmatic advertising in India's FAST sector gives brands more opportunities to reach digital audiences as streaming grows. It also signals increasing investment and innovation in India's digital ad ecosystem.
Explain it like I’m new here
It's like opening more doors for companies to show ads on free streaming TV in India, so more people see them.
Read the original at ad-hoc-news.de
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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