RunnTV and PubMatic Partner to Broaden Streaming Ad Inventory Access in India
· 24h ago · Originally reported by TradingView
RunnTV has formed a partnership with PubMatic to make its premium streaming video inventory available to more advertisers in India. This collaboration aims to streamline programmatic access, allowing brands to reach audiences on RunnTV's platform more efficiently.
Why it matters
This matters because it increases the reach and efficiency of digital video advertising in India's fast-growing streaming market, benefiting both advertisers and publishers.
Explain it like I’m new here
It's like a popular TV channel teaming up with a big ticket seller so more companies can easily buy ads during shows.
Read the original at TradingView
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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